Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo and other search engines.
There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand. SEO isn't just about building search engine-friendly websites. It's about making your site better for people too.
On completion of your website, it is submitted to over 50 popular search engines, tagging and coding is done. This will not put you on the front page of those search engines, instead registers your website and content with them. When your website will appear in their listings is up to the Search Engine itself. This submission is included in the overall cost of the work.
Search engines are smart, but they still need help.
Be seen, be heard, be noticed!
This is only recommended if you understand how search engines work and are reasonably familiar with HTML, CSS and other programming code. The world of SEO is complex, but most people can easily understand the basics. Even a small amount of knowledge can make a big difference. Free SEO education is widely available on the web. Combine this with a little practice and you are well on your way to becoming a guru.
Depending on your time commitment, your willingness to learn, and the complexity of your website(s), you may decide you need an expert to handle things for you. Firms that practice SEO can vary; some have a highly specialised focus, while others take a broader and more general approach. As a specialised field, it will require an experienced and reputable SEO business to meet the needs of your website and you. It is not cheap!
KWC will point you in the right direction and works alongside a number of SEO companies with proven results. Please note, it will eat into your profits and may not be necessary. Be careful, there are many sharks out there that will promise you the world and deliver very little.
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